Multiple pet food brands
Hands-on Chewy management across several pet food accounts - cleaning dead keywords, isolating autoship drivers, and pausing underperforming formats.
137
idle keywords cleaned
51
autoships from one keyword
The Challenge
Managing several Chewy accounts at once meant the client needed clarity on which keywords were actually earning their ad spend, including with autoship subscribers, and which campaigns were underperforming across each account.
What I Did
Managed Chewy advertising across multiple pet food accounts
Ran full keyword performance audits on each account
Identified 137 idle keywords generating zero spend and no value
Isolated top autoship-driving keywords (e.g. a single keyword driving 51 autoship signups)
Paused underperforming Sponsored Brand and Video campaigns
Delivered full keyword action plans as CSV and Excel workbooks
Results
137 dead-weight keywords identified and cleaned across accounts
Top autoship-driving search terms identified for increased investment
Underperforming campaign types paused to protect budget
Consistent, hands-on advertising management maintained across multiple Chewy accounts simultaneously
