Case Studies
Each engagement has its own story - challenge, approach, and results.
AB Wholesale · Multi-brand account
Built and scaled a multi-brand Walmart account from the ground up - listings, campaigns, appeals, and catalog sync - delivering $11,387 GMV in a single month.
$11.4K
GMV in month one
2.86×
ROAS on $664 ad spend
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Supplement / wellness tea brand
Recovered a collapsing ad account by restructuring campaigns, testing promotions, and locking in data-backed pricing - delivering a 58.7% lift in units sold.
+58.7%
Units sold during promo test
$26-27
Pricing band adopted
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Apparel brand · 9,000+ SKUs
Full campaign and keyword audit across a massive apparel catalog - correcting bidding strategy and delivering a five-sheet action plan to close the ACOS gap.
23%→17%
ACOS gap closed toward target
9,000+
SKUs analyzed
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Beverage category · Walmart advertising
Audited keyword-level waste where ~85% of spend produced zero orders, then rebuilt auto and exact-match campaigns around proven converters.
85%
of spend had zero orders
SKU-level
campaign structure rebuilt
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Multiple pet food brands
Hands-on Chewy management across several pet food accounts - cleaning dead keywords, isolating autoship drivers, and pausing underperforming formats.
137
idle keywords cleaned
51
autoships from one keyword
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Home goods brand (anonymized)
Full takeover of Wayfair advertising for a home goods brand - auditing waste, restructuring campaigns, and driving more consistent sales growth.
↓ ACOS
Tighter keyword targeting
↑ ROAS
More efficient spend
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Pet brand · Walmart & Chewy
Coordinated advertising presence across Walmart Connect and Chewy - one strategy, adapted to each platform's tools and mechanics.
2
marketplaces under one strategy
Unified
campaign approach
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Carpet and furniture sliders
Reliable Walmart listing upkeep and advertising support for a niche home-goods brand competing in carpet and furniture sliders.
Ongoing
Listing & ads care
Niche
Home-goods category
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Beyond the featured case studies, experience also includes account handling and ads management on Target Plus and eBay.
