Home goods brand (anonymized)
Full takeover of Wayfair advertising for a home goods brand - auditing waste, restructuring campaigns, and driving more consistent sales growth.
↓ ACOS
Tighter keyword targeting
↑ ROAS
More efficient spend
The Challenge
A home goods brand on Wayfair needed thorough, hands-on advertising management to bring down inefficient ad spend and get more consistent sales growth from their campaigns.
What I Did
Took over full management of the brand's Wayfair advertising campaigns
Audited campaign and keyword-level performance to find where spend was being wasted
Restructured and optimized campaigns to target better-converting keywords and placements
Adjusted bidding strategy on an ongoing basis to keep spend efficient as performance data came in
Results
Improved ACOS through tighter campaign and keyword targeting
Improved ROAS from more efficient ad spend allocation
Sustained growth in overall sales through consistent, hands-on campaign management
