Pet brand · Walmart & Chewy
Coordinated advertising presence across Walmart Connect and Chewy - one strategy, adapted to each platform's tools and mechanics.
2
marketplaces under one strategy
Unified
campaign approach
The Challenge
PetMD needed consistent advertising management across two different marketplaces (Walmart and Chewy), each with different ad platforms and account mechanics.
What I Did
Managed Walmart Connect advertising campaigns
Managed Chewy advertising alongside the Walmart account
Kept campaign strategy consistent across both platforms while adapting to each platform's specific ad tools
Results
Coordinated advertising presence maintained across two marketplaces under one strategy